Ali is a nutrition & fitness coach, blogger, and content creator.
Because her personal career requires very different skills than Sam's, she is there to give him a fresh perspective when he needs a second set of eyes, support, or a bit of help problem solving.
Ali coordinates marketing and media for Sam Macy Designs, and is the voice behind Sam Macy Designs' accompanying blog, Life Outside the Shop. She holds the VERY important role of reminding Sam to take a break, eat and relax every now and then so he can keep working and creating in his shop.
When Sam and Ali bought their home in 2017, it was a move-in ready duplex. So naturally, they tore it apart. Where some people may have seen the potential for renters and a second passive income, Sam and Ali saw the perfect starter home that would allow for the time and space to create exactly what they wanted and needed.
What is now Sam's shop was once a garage and then a kitchen, living room and office. The shop itself has been painted, repainted and reconfigured dozens of times as his work and needs grow. Much like any living, breathing and growing endeavor, the shop continues to evolve each and every day as Sam takes on each unique project (and Ali still puts him to work with her never ending honey-do house list).